There are many reasons, starting with understanding the basic dictionary definition of what a steward is:
– a person who manages another’s property or financial affairs; one who administers anything as the agent of another or others
By extension, stewardship is:
– the responsible overseeing and protection of something considered worth caring for and preserving
Media, unfortunately, is a remarkably abstruse word which is widely used, rarely for its primary definition:
– a plural of “medium”
. . . and much more for:
– the means of communication, as radio and television, newspapers, and magazines, that reach or influence people widely
While these basic definitions provide some idea of what media stewardship is, the term suggests very little to the average citizen, something which has to change if the most important issues facing the country are to be addressed and effectively dealt with in the representative democracy our government is based upon.
The Media Stewards Project (MSP) was inspired by an article in by Willard D. (“Wick”) Rowland, Stewards for the Media Future, articulating a practical strategy for strengthening public media in the United States by overcoming the chronic lack of coordination and too meager funding long associated with that sector. Why THAT matters is the subject of this blog and the basic mission of the MSP. Our hope is to engage many more citizens in this discussion beyond a small number of media policy experts and the relatively few who follow critical issues pertaining to media stewardship.